MobileCrunch |  |
- Glam Media Takes On Apple’s iAd With New Brand-Focused Mobile Ad Network
- Photovine Grows Ready For Public Use; Easily Google’s Most Ambitious Photo-Sharing App Yet
- Foursquare Adds Inline Photos And Even More Polish To Their iPhone App
- Tablet Education Startup ShowMe Raises $800,000 From Lerer Ventures, SV Angel, And Betaworks
- HTC Sues Apple Over Patents, Wants Injunction And Lots Of Damages
- What iOS & Android Gamers Actually Spend Money On
- AT&T’s First LTE Devices To Launch On August 21st (Before Their LTE Network Is Up)
- Microsoft Unveils Mango’s New Games Hub Features And Xbox Live Titles
- New Swype Keyboard Hits Sprint First With Gestures, Custom Dictionaries
- Audio Magazine Shuffler.fm Gets Big Update, Gives Us Sneak Peek at iPad App
- About.com’s Calorie Count iOS App Adds Voice Recognition; Food-Logging And More
- T-Mobile Offers Pre-Paid Services, Handsets At Family Dollar
- LinkedIn Redesigns Android, iPhone Apps With Groups And More; Debuts HTML5 Mobile Site
| Glam Media Takes On Apple’s iAd With New Brand-Focused Mobile Ad Network Posted: 17 Aug 2011 05:00 AM PDT  Glam Media, one of the largest publishing and advertising networks on the Web, is taking on Apple’s iAd today with the launch of GlamMobile, a mobile ad platform that aims to allow brand advertisers to engage with Glam’s readers of its mobile site. The company is also announcing the availability of GlamEnable, a new platform that provides publishers with the ability to develop sites for the mobile Web and create native applications for iOS and Android. For background, Glam’s various publishing verticals have a reach of 94 million unique monthly visitors in the U.S. and more than 200 million globally, and is particularly popular amongst femaile audiences. Glam Media has more than 2,500 publishers organized across multiple vertical categories online includin Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness. Glam already operates a web-based ad network, Glam Adapt, but now is expanding its reach to mobile. Because of Glam’s reach amongst women in particular, the media company can deliver highly targeted, engaging advertising to this demographic. The network will also be able to target by geo-location, device type, mobile OS. All of Glam Mobile’s ads are focused on interactive, rich media formats (more than 80 percent of all ads served through GlamAdapt are rich media ads). And Glam’s CEO Samir Arora says that the ad network is completely focused on brand-buys, and will compete directly with Apple’s iAd. The GlamMobile platform works across Apple's iOS, Google Android, Windows Mobile, and HP Web OS. In fact, a number of high-end brands have already signed up for Glam Mobile. Lexus and Macy's, both of which are launch sponsors, are using Glam Mobile’s ad formats to reach women. Interestingly, we heard from sources that Glam was sniffing around a number of mobile ad networks in the early stages of developing Glam Mobile, including Greystripe, and Smaato, and decided against an outside acquisition because it was cheaper to build in-house. GlamEnable is also launching today as a new automated platform that allows content publishers to create optimized versions of their websites for any HTML5 compatible Web browser and native applications for iOS and Android mobile operating systems. Glam Media sites (Glam.com, Bliss.com and Brash.com), as well as 75 of company's publishing partners including Bag Snob, SheFinds, and The Young Black and Fabulous, have used GlamEnable to create optimized websites for mobile. Glam is gearing up for an IPO in the next year, and isplanning to file its S-1 as early as this Fall. The company has also hit $100 million in annual revenue. Apple iAd platform is reportedly suffering and is even cutting prices to entice advertisers, so it should be interesting to see how Glam Mobile performs for brands.
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| Photovine Grows Ready For Public Use; Easily Google’s Most Ambitious Photo-Sharing App Yet Posted: 17 Aug 2011 02:23 AM PDT  Google’s Slide team has been busy. In the past few months, they’ve unleashed a range of social apps meant to fulfill different needs. But the strange thing is that Google hasn’t done a thing to promote any of them. That has been on purpose. Google is giving the Slide team, which operates on its own within Google, room to maneuver and fly under the radar. But with Photovine, they’re actually communicating a bit. And for good reason — the app is pretty slick. If you’ve heard of Photovine before, it’s either because you read that Google registered the domain, or that they pushed the app into the App Store. But until now, the app has been in closed beta testing with a very limited number of users. Not anymore. As of now, the app is open for all to sign up. So what is Photovine? It’s a photo-sharing application for iOS that puts an emphasis on “vines”. That is, photo-centric moments or ideas that connect you with other users. Yes, that sounds a bit pretentious. And the best way to understand it is to watch the video below. But think of it this way: you take a picture of your favorite cologne. This prompts another user to take a picture of their favorite fragrances. And that prompts another user to do the same. Etc. It’s more or less theme-based picture-taking. This is an interesting concept because it spurs users into action. With an open-ended picture app you can take a picture of anything, and to some users, that’s daunting. What do you take a picture of when you can take a picture of anything? With Photovine, the experience is more guided. Or, if you wish to take a picture of anything, you can simply start your own vine. In Google’s view, this amounts to storytelling with pictures. Maybe a picture tells the story of your “perfect weekend”. Someone else sees that and takes a picture to tell their own story of the same idea. Fundamentally, the idea stems from the staring up at the stars at night and wondering who else is doing the same thing? Point being, there are thousands, if not millions, of people around the world doing what you’re doing at the same time. Photovine’s goal is to connect those people. If you’ve heard of the app Piictu, this is similar. But unlike so many Google products, Photovine is very well designed. In fact, it’s one of the more slick-looking iOS photo apps out there right now — again, just to be clear, technically Google-made. Naturally, none of this ensures that app will find success. But it’s a compelling idea with a good user interface. It reminds me a bit of Treeshouse, a former Y Combinator-backed project — which shouldn’t be surprising at all considering that the founder of that startup, Chrys Bader, now works for Google/Slide on this project. And yes, Photovine includes ways to share images out to Facebook or Twitter. But the actual social graph is their own. You can find Photovine in the App Store here. Click to view slideshow.Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of... Slide, founded by PayPal co-founder Max Levchin, makes widgets that help people express themselves. The company took a big risk in 2006 when they gave users the ability...
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| Foursquare Adds Inline Photos And Even More Polish To Their iPhone App Posted: 16 Aug 2011 11:41 AM PDT  Back in the day, the knock on the Foursquare iPhone app used to be that it wasn’t very visually appealing. That was especially true in comparison to rival Gowalla. But much has changed over the past several months. And now that Foursquare has big funding and a larger team to deal with the pains of fast growth, they’ve been putting a lot of emphasis into how things look and feel. And it’s paying off. Today brings an update to the iPhone app which is brings a new coat of polish. Most notably, you’ll see that pictures are now displayed inline when you’re viewing your check-in activity stream. This matches the functionality that was recently added to the Foursquare website. It not only ups the visual appeal, it makes the service feel more alive and personal. This new, more visual experience permeates the entire app. If you land on a venue page and click through to see who is there, if any of your friends are, you’ll see their photos and shouts from that place inline as well. With the update, Foursquare is also touting overall design tweaks including a cleaned-up header. One thing that will please many users is the addition of bigger tap targets within the app. Previously, you had to focus to click on the tiny comment bubbles to leave a comment. Now you can click on the entire check-in itself to do that. One thing not yet included in this update: Lists. The new feature that Foursquare rolled out yesterday to their website is still a work in progress on the mobile end. But it’s coming in the next version, they promise. Also, all of these new features are due in the Android and BlackBerry apps shortly. The iPhone app should be live shortly. When it is, find it here. Click to view slideshow.Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message....
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| Tablet Education Startup ShowMe Raises $800,000 From Lerer Ventures, SV Angel, And Betaworks Posted: 16 Aug 2011 10:51 AM PDT  Over the past year or so, I’ve noticed a surge in new, scrappy education startups. One of the most promising ones I’ve seen is ShowMe, previously called Easel Learning. The New York City startup just raised an $800,000 seed round from Lerer Ventures, SV Angel, betaworks, Learn Capital, BOLDstart, and angel investor Naval Ravikant. The company is hiring. ShowMe turns your tablet computer into an interactive video whiteboard. Teachers can record lessons while speaking and drawing on the touchscreen. The resulting videos can then be viewed on the iPad app or the ShowMe website, where they can be searched shared, and voted up. The iPad app has been downloaded 150,000 times since its launch a month ago, which is not bad for an eduction app. The videos are crowdsourced from teachers and educators in much the same way that Khan Academy offers up learning videos, but with the added whiteboard format which is particularly helpful for subjects such as math or science. But really it works for any subject where a whiteboard can be used as a teaching tool. ShowMe takes the whiteboard out of the classroom and puts it in students laps. ShowMe’s technology also powers the Princeton Review’s SAt prep app. In the video below, which I shot last April, CEO San Kim shows off the technology. ShowMe iPad apps provide hands-on workbooks for K-12 subjects and standardized tests. If students get stuck on a problem, they can tap ShowMe to instantly see a step-by-step walkthrough... Financial-organization: LERER VENTURES Website: http://www.lererventures.com/ Lerer Ventures is a New York-based, seed stage venture capital fund run by Ken and Ben Lerer. LV invests in founders in the earliest stages of a startup’s life,... betaworks believes in the power of the real-time social web. We believe that the popularity of the real-time and social aspects of the web represent a radical shift in...
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| HTC Sues Apple Over Patents, Wants Injunction And Lots Of Damages Posted: 16 Aug 2011 09:49 AM PDT  For lack of a better term, Apple has been more than a little litigation-happy lately. While they’ve focused most of their recent efforts on Samsung and Motorola, Apple is now coming under fire from a company they’ve already sued: HTC. HTC has filed a suit (warning: PDF) in the U.S. District Court in Delaware claiming that Apple has infringed on three of their patents by producing what they refer to in legalese as “Accused Apple Products.” The list of said products is extensive, to say the least: it lists among other things “personal computers, mobile communications devices, wireless printers, streaming wireless capable television, wireless network equipment [and] portable digital music and video players.” In short, nearly everything that Apple makes allegedly infringes on the patents that HTC owns. Of the three patents HTC claims were infringed upon, only one (#7,765,414) was filed by HTC themselves.The other two of patents in question (#7,672,219 and #7,417,944) were picked up when HTC paid $75 million to purchase ADC Telecommunications’ patent portfolio last April. They deal with “multipoint-to-point communication using orthogonal frequency division multiplexing” and “method for orderwire moduation” respectively, two topics that are apparently far-reaching enough to encompass Apple’s entire product lineup. HTC’s suit also aims for the bleachers when it comes to the nitty-gritty of their compensation. On top of compensatory damages for Apple’s patent infringement, HTC also seeks enhanced damages of up to triple the amount of compensatory damages. What’s more, the suit calls for a possible injunction against making, selling, or importing any of Apple’s accused products within the U.S. It’s a huge move by HTC, with whom Apple has shared some rough history. Given what’s been going on in the tech world in recent weeks, it feels as though this suit could be the result of many factors. HTC could simply be firing back at Apple for another patent infringement lawsuit they were on the receiving end of. It could also be on some level a show of force after the Google/Motorola deal, a way to bolster their public image as fighters in the face of future competition with Motorola. In any case, HTC has asked for a jury trial, so there will be much, much more drama to come.
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| What iOS & Android Gamers Actually Spend Money On Posted: 16 Aug 2011 08:47 AM PDT  After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on “consumable” virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a farming game. Less popular are durable goods (those that offer a permanent benefit) or “personalization items,” which are purely decorative upgrades. In-app purchases have recently shifted to to become a major revenue generator in mobile gaming, says Flurry, now accounting for 65% of all revenue in the top 100 freemium games. Right now, for example, the top 5 titles in the iTunes App Store’s “Top Grossing” category are freemium games, and 22 of the 25 “Top Grossing” apps are games. For developers, in-app purchases are a leading method for generating income. But it’s a broad category. An app’s users can purchases upgrades, add-ons, virtual goods, in-game currency, and other items to enhance their game play. What’s interesting here, is that one type of in-app purchase is by far the most popular: “premium” in-game currency. This currency can be used to accelerate through a game, or purchase in-game items not available to non-paying users. 68% of gamers spent that money on “consumable” items (items that deplete when used), while just 30% buy “durable” goods. These durable items may include things like better armor in role-playing games, or a building in a city simulation. Flurry notes that it’s important for a game to offer both kinds of items, however, because durable goods can give gamers a sense of progress, and allow them to set goals by saving up for big purchases. Meanwhile, only a small percentage (2%) of gamers buy personalization items, likely because such items don’t affect gameplay. Unless a game is largely about personalization, there’s no need to keep a large selection of these types of items on hand, Flurry suggests. The sample size used in this study comes from over a year's worth of data, including over 57 million purchase transactions across a set of freemium iOS and Android games that averaged over 2 million daily active users. That said, the selection of games examined are only those using Flurry’s analytics service. Flurry increases the size and value of mobile application audiences, already helping more than 50,000 companies in over 100,000 applications across iOS, Android, BlackBerry, Windows Phone and J2ME platforms....
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| AT&T’s First LTE Devices To Launch On August 21st (Before Their LTE Network Is Up) Posted: 16 Aug 2011 08:15 AM PDT  Tired of waiting for AT&T to launch their first LTE devices? Yeah — so is AT&T, it would seem. So much so, in fact, that they’re prepping to launch their first LTE devices early next week… before their LTE network is even officially fired up. So, why launch these devices before the LTE network is up and ready? Because it lets them say they’ve got LTE devices, of course. Plus, they’ll still work, to some degree — they’ll just be limited to AT&T’s not-quite-4G-but-they-call-it-4G-anyway HSPA+ network until the LTE starts to light up later this summer. Now, before my fellow phone-geeks get too worked up: in what seems to be a trend for the carriers as of late, AT&T’s first devices to run on the new network won’t be phones — they’re laptop tethering devices. For the lone road warriors, AT&T’s launching the USBConnect Momentum (pictured right), which’ll juice your laptop into the LTE network over USB. For the folks that roam in packs, they’re launching the Elevate (pictured up top), a MiFi-esque, 4G-powered WiFi hotspot (turn it on, let it connect to the 4G network, and connect up to 5 devices over WiFi). Both are launching on August 21st, though the price tags for these things AT&T also took the opportunity to confirm the monthly pricing for LTE “data-only mobile broadband” devices (read: not phones): $50 a month gets you 5 gigabytes, with each gigabyte you use over costing you another $10. The future of data continues to look pretty damned expensive.
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| Microsoft Unveils Mango’s New Games Hub Features And Xbox Live Titles Posted: 16 Aug 2011 08:07 AM PDT  Windows Phone Mango is already primed and ready to compete with iOS and Android, but that doesn’t mean Microsoft is resting on its laurels. Quite the opposite actually. As anticipation builds, Microsoft continues to add features to make this platform even better than what was expected. Today, the company added a handful of new features to the Games Hub, along with the announcement of 14 new Xbox Live titles. You're likely already aware of the avatar integration coming with Windows Phone Mango, but today Microsoft announced Avatar Awardables, which are virtual badges that represent gaming achievements. The more you win, the more your avatar begins to look like an Eagle Scout’s merit badge sash. Microsoft also introduced what the company is calling Game Add-ons, which are basically just in-app purchases for games, like buying new weapons or levels. The next new feature will please parents more than anyone else, as Microsoft has included parental controls within the Games Hub. As soon as Mango arrives, parents will be able to decide what types of content their children are allowed to access within the Marketplace. Microsoft also integrated a feature called "Fast Async," which, in the words of Microsoft, "improves gameplay for multiplayer, turn-by-turn (or asynchronous) Windows Phone games." The new Xbox Live titles are listed with full descriptions on the Windows Phone Blog, and will arrive in the coming months, likely alongside Mango. Company: MICROSOFT Website: http://www.microsoft.com Launch Date: 4/4/1974 IPO: 13/3/1986, NASDAQ:MSFT Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of...
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| New Swype Keyboard Hits Sprint First With Gestures, Custom Dictionaries Posted: 16 Aug 2011 07:35 AM PDT  It’s hard to believe that it’s been nearly three years since Swype first made a splash at TechCrunch 50, and since then it’s quickly popped up on handset after handset. Easily one of the most popular alternative input methods out there, Swype has announced today a special agreement for users of the Sprint Nexus S 4G: you bring the hardware, they’ll bring the latest version of Swype. While the concept behind the keyboard remains the same, the new update packs some few nifty new tricks. The biggest by far is the keyboard’s newly added support for gestures: basic moves like Cut (Swype key -> X), Copy (Swype key -> C) and Select All (Swype key -> A) are all here, but the new Swype integrates with certain apps with aplomb. Consider Twitter: if you highlight a bit of text and swipe from the Swype key through ‘T’ and ‘W,’ your Twitter app will open up and your witticisms will be good to go. Ditto for addresses: highlight and swipe from Swype key through ‘G’ and ‘M,’ and Google Maps will open and point out your path. Custom dictionary management has also been pumped up, which will hopefully make working with specialized vocabularies less of a headache. Sprint Nexus S 4G users are getting the update exclusively at first (available at this page) — which, of course, is really just a fancy way of saying “Sprint Nexus S 4G users will have it exclusively for a few hours before the hacking communities find a way to tear it out”. For all of you itching to get your fingers swyping on the latest and greatest, fear not: someone out there is bound to release a working .apk soon. Swype creates text input technology for screens. The patented interface enables users to create words with one continuous finger motion across an on-screen keyboard. This approach provides a...
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| Audio Magazine Shuffler.fm Gets Big Update, Gives Us Sneak Peek at iPad App Posted: 16 Aug 2011 07:06 AM PDT  Shuffler.fm, an online Web application for music discovery, received a major update today. Now users can play mixes of their favorite blogs, browse the Web’s most popular songs and artists, create personalized channels and more. But what has us even more excited is the upcoming Shuffler.fm iPad application, which provides a visual way to explore new music, optimized for the touchscreen interface. For those unaware, Shuffler.fm is an Amsterdam-based startup co-founded by Tim Heineke of Twones and Tone.fm, along with Marcel Corso and Diederik Martens. The service’s goal is to aggregate music from around the Web based on genre. Previously, users visiting Shuffler’s homepage would simply pick a genre of their choice, like Indie, Electronic, Hip-hop, Folk, etc., in order to play tracks from music blogs around the Web. The tracks are pulled from a curated list of music blogs, categorized using Last.fm’s API, then filed accordingly. But unlike other popular music aggregators, such as The Hype Machine for example, Shuffler.fm is not just about aggregating the music itself, it’s about providing added context and value. By taking you direclty to the music blog where the song is hosted, Shuffler.fm users have the opportunity to learn more about the track, the band or the artist, as well as the music blogs themselves. The site has often been described as a “StumbleUpon” for music because of this feature. What’s New Today, Shuffler’s Web users will have access to a few more options, including the ability to play a favorite blog as a continuous mix, a search function for finding favorite artists and blogs and a personalized music channel built by favoriting individual tracks and blogs. In addition, music blogs can now set up their own accounts at shuffler.fm/blogs. These blogs will offer special features designed for the service, like a “Play this Blog” button which launches that blog’s own channel. All the new features will launch today, at approximately 12 PM EST. iPad App Coming Soon We also got a sneak peak at the upcoming Shuffler.fm iPad application, which brings the Shuffler.fm experience to the touchscreen. The ability to navigate through touches and swipes brings back a feeling reminiscent of flipping through album covers and tearing into liner notes, we found. As you can see from the images, the Shuffler iPad app is very similar to the Web version, in that you also pick a genre and surf through blogs. But on the iPad, the app offers a more simplified feature set. Besides the standard play/pause controls and volume button, there’s just a favoriting button and sharing feature, which keeps the interface uncluttered and easy-t0-use. The experience of using Shuffler.fm on the tablet is less akin to StumbleUpon, and more like a Flipboard for music, as it provides that casual, “lean-back” consumption experience the iPad is known for. The iPad app will be out in just a couple of weeks, Heineke says, depending on how quickly Apple reviews it. We’re certainly looking forward to its launch. Shuffler aggregates music from around the web by genre. On our home page we have a list of channels. Click in one of them and we’ll send you to a...
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| About.com’s Calorie Count iOS App Adds Voice Recognition; Food-Logging And More Posted: 16 Aug 2011 07:00 AM PDT  About.com’s Calorie Count iPhone app is getting a nifty upgrade today, with the addition of voice recognition technology to the dieting app (courtesy of iSpeech). The newest version of the app allows users vocally record food choices, and then search the app’s database to pull nutritional information from more than 250,000 choices. The apps, which has more than 2.9 million users, allows user to record multiple food items and serving sizes at once within an allotted 15-second timeframe. Once recorded, the app will automatically search the Calorie Count database and provide a list of detailed nutritional information for each of the individual items spoken. All these items can then be added to the user's food journal. The new version of the app also includes an improved food-logging experience, giving users the ability to switch between their multiple food, activity and personalized lists without ever leaving the logging screen. You can also search and add several items to your food journal at one time. The app’s other functionality features a barcode scanner, visual weight logs with interactive graphs,
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| T-Mobile Offers Pre-Paid Services, Handsets At Family Dollar Posted: 16 Aug 2011 06:15 AM PDT  T-Mobile is working hard to grow its pre-paid service. Two weeks ago, the pink carrier signed a deal with 7-Eleven to sell the GS170 flip phone in its convenient stores. As the transition away from Radio Shack continues, the carrier has added another retailer to its list of handset outlets: Family Dollar. Family Dollar and T-Mobile have been partners for a while already, with T-Mobile providing air time for Family Dollar’s prepaid handsets. But this marks the first time that T-Mobile will be offering one of its own handsets through the dollar-store retailer. The GS170 is your standard flip phone and comes with Bluetooth 2.1 and a VGA camera. It’ll cost $30, and can be paired with T-Mobile’s $50 per month plan, which includes unlimited talk, text, and web. The plan will not result in any overage charges, but you’ll only get to enjoy T-Mobile’s 4G speeds for the first 100MB of data. After that, data will be throttled down to 2G speeds. T-Mobile is a mobile telephone operator headquartered in Bonn, Germany. It is a subsidiary of Deutsche Telekom. T-Mobile has 101 million subscribers making it the worlds sixth largest mobile...
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| LinkedIn Redesigns Android, iPhone Apps With Groups And More; Debuts HTML5 Mobile Site Posted: 16 Aug 2011 06:00 AM PDT  LinkedIn CEO Jeff Weiner explained on the company’s first earnings call a few weeks ago that the company is planning to make a big investment in its mobile strategy. Today, the professional social network is bringing a significant update to its mobile apps, including a new iPhone, Android and mobile web apps. LinkedIn Mobile is growing 400% year-over-year in terms of users, and LinkedIn says that because of this engagement, the company’s mobile apps needed to be tweaked to reflect a better user experience. The network has re-organized its iPhone and Android applications around 4 areas—Updates, Inbox, your profile, and groups. You could search for and access updates, your inbox, profile and connections from the previous versions of the iPhone and Android app, but the ability to browser and interact with your groups and add connections through LinkedIn’s ‘people you may know’ feature is new. So in the apps, which have a much cleaner and simpler interface, you’ll see four main options. You can view updates from your network and top news from social aggregator LinkedIn Today; view your invitations and messages, access your profile, connections, and share updates; and browse and interact with your groups, as well as build your network through the People You May Know feature. LinkedIn said that the Update stream is the most used area of its mobile apps, so this feature has become more prominent within the apps. And Groups was one of the most requested feature in the mobile app experience, and users can now access the list of groups they are members of, browse discussions, and start new discussions or commenting on existing ones. Across the board, LinkedIn says the new mobile apps are between two and ten times faster across all features, including search and the update stream. And LinkedIn, like many other companies, is betting on HTML5 with its new mobile website, which includes much of the same functionality as the native apps. With north of a 120 million members, LinkedIn is no doubt growing pretty fast post-IPO. And with this engagement and the launch of news aggregator LinkedIn Today, the network’s mobile apps need to meet with this demand.
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